The Chatwal, New York, NY

The Chatwal, New York, NY

Laurel Pfund is one of the most knowledgeable and passionate revenue management professionals in our industry. I have known Laurel and worked with her for over 12 years both at my previous companies and the current one. Laurel’s focus on results, a very natural grasp of the objectives of our business, impressive knowledge of systems, and both strategic and tactical solutions towards maximizing revenues is all most commendable. Laurel is highly respectable and enjoyable to work with for our teams on our properties. Her ability to communicate most efficiently and offer most practical and applicable ideas for implementation is unique. I strongly recommend Laurel Pfund for positive results oriented rooms revenues solutions.

Ashish Verma - Vice President Luxury Division
The Hay Adams, Washington, D.C.

The Hay Adams, Washington, D.C.

I have had the good fortune to know Laurel for many years, and when an opportunity arose for us to work together again, the decision was instantaneous. Her understanding of the ever-changing technology available, her recommendations for channel management, and her long term yield strategies, allowed us the chance to evolve our business practices, educate and mentor our incoming Director of Revenue Management & Reservations; and assist us in the capture of greater market share. Her intricate knowledge of revenue management and her enthusiasm for the challenge, was a breath of fresh of air, and endeared her to the entire team immediately. I am delighted to recommend Laurel and know we will retain a strong working relationship for many more years to come.

Hans Bruland - VP and General Manager
Verdura Golf & Spa Resort, Sciacca, Sicily, Italy

Verdura Golf & Spa Resort, Sciacca, Sicily, Italy

We have retained the consulting services of Laurel Pfund who I met during my tenure as Managing Director of the Orient - Express Hotels in Mexico. Laurel brings year of revenue management acumen with strong focus on driving revenues through a very detailed approach on systems management and distribution channels, pricing structure and strategic planning for mid and long term tangible results. Having worked with her for over ten years, Laurel is by far the best I have seen to manage change and development of the revenue management areas.

Felipe Espinoza - General Manager
Bacara Resort & Spa, Santa Barbara, California

Bacara Resort & Spa, Santa Barbara, California

Laurel joined Bacara as a Revenue Consultant in 2011. In the year Laurel consulted for Bacara Resort & Spa, her impact was immediate. She was instrumental in setting up the resort for financial success. In order to achieve the owner’s financial goals, Laurel’s first objective was to swiftly steer the reservations and sales team in a new direction. In order to do so, she implemented and migrated our property management system from Fidelio to Opera and negotiated favorable central reservation system contract rates. She then seamlessly managed the switch to an independent property. She has a keen ability to quickly identify missed revenue opportunities and inefficiencies and then made changes which yielded revenues and occupancy levels never achieved in the resorts history. As a result, our year over year increase in room revenues was 25% and occupancy by 50%, which equated to a 52% growth in revPAR. Laurel’s skill set and ability to quickly react and set up revenue structure and strategy is unparalleled and is extremely result driven.

Kathleen Cochran - General Manager
Montage Hotels & Resorts, Laguna Beach, California

Montage Hotels & Resorts, Laguna Beach, California

As a consultant Laurel immediately places herself as a member of the team with the same passion, sense of accountability and responsibility as any full time associate. Laurel is tenacious, respectful, and extraordinarily skilled at immediately identifying issues, and needs which immediately impact revenue while working with exists staff to achieve the results she was hired to accomplish.. She is capable of addressing both highly technical, process and staffing issues as if she had worked with you for years, identifying strategic and tactical needs essential for short and long term revenue success. Her impact and work results have made a significant impact on our business.

Jeff Johnson - Vice President, Marketing
The Grand Del Mar, San Diego, California

The Grand Del Mar, San Diego, California

Laurel assisted us as an interim revenue manager. In this short time, her insight helped us to fine tune our revenue management practices. She was quick to assess the current set up, then recommend and implement changes to make processes more efficient. Her calm demeanor and ability to meld with the team made for a seamless transition.

Rob Stirling - Director of Marketing
Hotel Blackhawk, Davenport, Iowa

Hotel Blackhawk, Davenport, Iowa

Today, Hoteliers are asked to take on multiple roles on property and it becomes increasingly challenging to focus on specific areas of the operation. Laurel has been instrumental in being our focus on Revenue Management. There has been tremendous value in Laurel’s services in Assessment and Oversight throughout our development of a new Hotel Management company and opening of our first hotel. Laurel’s expertise and enthusiasm embody one of my favorite quotes from Henry Ford - “Quality is doing it right when no one is looking.

Wesley Ludloff - General Manager
Capital Hotel, Little Rock, Arkansas

Capital Hotel, Little Rock, Arkansas

Having grown up in the rooms side of our business, I’ve spent the better part of twenty years studying the practice of revenue management. Along the way, I transitioned from student to teacher and have always fancied myself fairly accomplished on the subject. That is, until I met Laurel. If I’m classified as competent, she is definitely an expert. And while her knowledge is remarkable, it’s her tireless and creative search for new revenue opportunities which make her so valuable…a combination of skills rarely found in revenue managers.

Michael Chaffin - Managing Director
The Lowell, New York City, New York

The Lowell, New York City, New York

In an ever increasingly competitive global economy and hospitality industry, the role of maximizing revenues has become more crucial than ever before. I am delighted to endorse and recommend Laurel Pfund as one of the brightest professionals in the intricate world of ‘Revenue Management’. Laurel is extremely sharp, knowledgeable, and well informed on latest trends in technology and systems to enhance Room Revenues by capturing business for a Hotel. I have worked closely with Laurel to experience significant gains from her inputs made to my properties both past and current. Her skill set, thorough understanding of our Industry, deep comprehension of tools at our disposal and natural flair to provide results quickly are most impressive. I strongly recommend her expertise to any hotel/hotelier/hotel company which simply wants to see it’s revenues increase

Ashish Verma - General Manager

Hay Creek Hotels, New York City, New York

Laurel had the responsibility for developing, implementing and supporting Orient-Express’s rooms merchandising systems for the North American properties and in the major international hotels.  This covered a range of areas of functions, including weekly revenue management, new reservations operational training, evaluation of monthly and quarterly business forecasting and direct modifications of strategic GDS interfaces and databases. She was effective with her diverse and critical responsibilities and the results were measurably successful.  I would recommend her for evaluating, managing and implementing key reservations and rooms revenue management programs.  She remains a resource that I rely on for her professionalism.

Dean P. Andrews - Principal

Our clients


Meet Laurel

Biography

Laurel Pfund

Laurel Pfund oversaw nine properties and assisted 23 other hotels worldwide with Orient Express Hotels. Her major responsibility was setting up revenue management policies and procedures, training, and coordinating with IT, Central Reservation Office and Central Reservations System teams. She transitioned twelve hotel and resort acquisitions during her tenure. 

With Morgans Hotel Group she was responsible for eleven hotels. In addition, she served as the point person for Yield Management Software implementation at all properties.

Ms. Pfund’s experience has been in mid-tier, upscale and luxury hotels and resorts around the world ranging in size from 48 to 842 rooms. An essential element of her success is her close relationships: General Managers, Director of Sales/Marketing, Revenue Managers/Directors and Corporate Vice Presidents.

Because of this background she can blend seamlessly with your on-site team and easily transition new strategies and procedures. The ability to monitor and provide support remotely is second nature.

Ms. Pfund, a University of Hawaii graduate, began an extensive career on property with Hyatt Hotels, Westin and ANA Hotels where she was promoted to a corporate level position followed by ten years as the Corporate Director of Revenue, North American, for Orient-Express Hotels. Subsequently she was the Corporate Director of Revenue at Morgans Hotel Group. Her assignments at the property and corporate levels in various markets and cities throughout the world, give her in-depth knowledge of sophisticated revenue management, channel connectivity, systems integration and vendor capabilities

She now consults mainly for independently owned and operated hotels.

Contact

Keep in touch with us

Address:

Laurel Pfund
Hotel Revenue Management Consultant
Alexandria, VA

Phone:

1.917.207.4726 (mobile)

Email

Call Today!

+ 1.917.207.4726

Copyright © 2019 All rights reserved.