Evaluate revenue management practices and assess pricing strategies. Recommend changes to systems and procedures to maximize potential and set up performance measurements.

Process involved:

  This requires a minimum of one week on-site to work with team members to understand their perspective and participation levels. A major part of this visit is spent with the Revenue Manager/Director to listen to concerns and questions, and observe daily work routine and processes.

Areas included:

  • Internal daily, weekly and monthly revenue management reports.
  • Hotel content and room and rate display in distribution channels.
  • Revenue management practices regarding rate and inventory management.
  • PMS, CRS and distribution systems’ functionalities and whether they are being utilized fully to market and sell the hotel.
  • Processes are streamlined to create maximum selling potential and capabilities for both internal and external customers.
  • Reviewing current pricing structure and rate strategies.
  • Evaluating competitive sets.

Our clients

Meet Laurel


Laurel Pfund

Laurel Pfund oversaw nine properties and assisted 23 other hotels worldwide with Orient Express Hotels. Her major responsibility was setting up revenue management policies and procedures, training, and coordinating with IT, Central Reservation Office and Central Reservations System teams. She transitioned twelve hotel and resort acquisitions during her tenure. 

With Morgans Hotel Group she was responsible for eleven hotels. In addition, she served as the point person for Yield Management Software implementation at all properties.

Ms. Pfund’s experience has been in mid-tier, upscale and luxury hotels and resorts around the world ranging in size from 48 to 842 rooms. An essential element of her success is her close relationships: General Managers, Director of Sales/Marketing, Revenue Managers/Directors and Corporate Vice Presidents.

Because of this background she can blend seamlessly with your on-site team and easily transition new strategies and procedures. The ability to monitor and provide support remotely is second nature.

Ms. Pfund, a University of Hawaii graduate, began an extensive career on property with Hyatt Hotels, Westin and ANA Hotels where she was promoted to a corporate level position followed by ten years as the Corporate Director of Revenue, North American, for Orient-Express Hotels. Subsequently she was the Corporate Director of Revenue at Morgans Hotel Group. Her assignments at the property and corporate levels in various markets and cities throughout the world, give her in-depth knowledge of sophisticated revenue management, channel connectivity, systems integration and vendor capabilities

She now consults mainly for independently owned and operated hotels.


Keep in touch with us


Laurel Pfund
Hotel Revenue Management Consultant
Alexandria, VA


1.917.207.4726 (mobile)


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