Revenue Management software implementation (RMS)

Analyze RMS recommendations; work with vendors to fine-tune logarithms. Customize software to provide the best rate strategies to meet long and short term forecasting goals. Training and monitoring systems are essential to the success of the RMS.


RMS recommendations and forecasts need to make sense, be trustworthy and deployable. The goal is to have limited reasons to override the RMS’s recommendations. This allows the system to maximize the Yield of rooms and rates by day of arrival and length of stay. Once the RMS is working the second phase is to activate RMS’s interface between the PMS or CRS to send the recommendations directly to the selling channels.

Process involved:

  Configuration is a key component that will make or break the RMS’s recommendations. Because of this, time is spent understanding how the hotel sells its rooms, the seasonal demands and market segmentation. All this information is translated and configured into the RMS to formulate useful and feasible rate and stay restriction suggestions. Monitoring and calibrating the RMS provides accurate forecast data which is crucial to the program’s success.


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Meet Laurel

Biography

Laurel Pfund

Laurel Pfund oversaw nine properties and assisted 23 other hotels worldwide with Orient Express Hotels. Her major responsibility was setting up revenue management policies and procedures, training, and coordinating with IT, Central Reservation Office and Central Reservations System teams. She transitioned twelve hotel and resort acquisitions during her tenure. 

With Morgans Hotel Group she was responsible for eleven hotels. In addition, she served as the point person for Yield Management Software implementation at all properties.

Ms. Pfund’s experience has been in mid-tier, upscale and luxury hotels and resorts around the world ranging in size from 48 to 842 rooms. An essential element of her success is her close relationships: General Managers, Director of Sales/Marketing, Revenue Managers/Directors and Corporate Vice Presidents.

Because of this background she can blend seamlessly with your on-site team and easily transition new strategies and procedures. The ability to monitor and provide support remotely is second nature.

Ms. Pfund, a University of Hawaii graduate, began an extensive career on property with Hyatt Hotels, Westin and ANA Hotels where she was promoted to a corporate level position followed by ten years as the Corporate Director of Revenue, North American, for Orient-Express Hotels. Subsequently she was the Corporate Director of Revenue at Morgans Hotel Group. Her assignments at the property and corporate levels in various markets and cities throughout the world, give her in-depth knowledge of sophisticated revenue management, channel connectivity, systems integration and vendor capabilities

She now consults mainly for independently owned and operated hotels.

Contact

Keep in touch with us

Address:

Laurel Pfund
Hotel Revenue Management Consultant
Alexandria, VA

Phone:

1.917.207.4726 (mobile)

Email

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+ 1.917.207.4726

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